Love Our Earth· Choose Vegan.

Three loves.
One simple choice.

What you put on your plate can protect your body, help heal the planet, and spare billions of living creatures. The science is settled — and the change is easier than you think.

Love Our Earth logo — vegan for a healthier you, a kinder planet, and a compassionate world.
Health. Earth. Animals.

One journey of compassion.

Look into their eyes — a wish to live without fear. Look at our oceans and forests — a cry for balance. Look within your own body — a promise to heal and thrive.🌍

All of This Is Disappearing — But Every Meal Can Change That.

Rainforests. Oceans. Every corner of our natural world is quietly disappearing. But every meal you eat is a chance to keep it here. 🌍 Your choices matter. Start with going vegan.

Look into their eyes: they feel pain, fear, and love — choose vegan

Look into their eyes and you will see — they feel pain, they feel fear, and they love, just like us. Give them a gentle choice. 🐮 Protect every life with love. Choose vegan. 🌿

What If You Could Feel What They Feel? The Empathy Lens

An ancient lens grants Jane the impossible—the ability to feel the true emotions of every animal she sees. As wonder gives way to heartbreak, one extraordinary discovery transforms her life forever. The Empathy Lens is a powerful short film about empathy, family, and the invisible bond that unites all living beings. If we could truly see the world through their eyes… would it change ours? 🌿

Three reasons. One choice that covers them all.

A plant-based diet is good for your health, good for the Earth, and good for the animals we share it with. The evidence is overwhelming. Explore the facts for yourself — every claim below links to its source.

Love your health

A well-planned plant-based diet lowers your risk of heart disease, cancer, and diabetes — and many people feel the difference within weeks.

Reason 1

Love our Earth

Changing what you eat is the single most powerful thing you can do for the planet — bigger than your car, bigger than your flights.

Reason 2

Love animals

They feel pain. They fear death. Science now formally recognises the animals we eat as sentient, intelligent, emotional beings.

Reason 3

Reason 01

Love your health

Your body was built to thrive on plants. A well-planned vegan diet is one of the most powerful tools we have for staying healthy over a lifetime — and two of the world's leading nutrition bodies agree.

The British Dietetic Association and the American Academy of Nutrition and Dietetics both recognise well-planned vegan diets as nutritionally complete and suitable at every life stage — including pregnancy and childhood.Source

0M+ people
The more plants, the lower the risk

A 2023 review pooling 76 studies and over two million people found that closer adherence to a plant-based diet meant lower risk of type 2 diabetes, heart disease, cancer, and early death.

0% lower
Risk of dying from chronic illness

Over 100,000 Americans followed for 30 years: those eating a more sustainable, plant-rich diet had roughly a 25% lower risk of death from chronic disease.

Heart & blood pressure

Especially kind to your heart.

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Lower risk of fatal heart disease

A review in Nutrients found vegetarians have a 25% lower risk of dying from ischaemic heart disease — the kind caused by blocked arteries — than non-vegetarians.

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Lower risk of high blood pressure

Across 4,100+ people in the Journal of Hypertension, vegetarians had a 34% lower risk of high blood pressure than meat-eaters — even after accounting for age, sex, and body weight. Since high blood pressure is a leading cause of stroke, that's a compelling reason on its own.

Cancer protection

The largest study ever, on 1.8 million people.

Led by University of Oxford researchers across three continents, it found vegetarians had significantly lower odds of several cancers compared with regular meat-eaters.

Lower odds of cancer in vegetarians

Reduced risk vs. regular meat-eaters · Oxford / EPIC & UK Biobank

Multiple myeloma0%
Kidney cancer0%
Pancreatic cancer0%
Prostate cancer0%
Breast cancer0%
0% lower
Total cancer risk on a vegan diet

A separate review found a vegan diet is linked to a 7% lower rate of total cancer overall.

Processed meat = Group 1 carcinogen

The World Health Organization's cancer agency classifies processed meat as a Group 1 carcinogen — the same category as tobacco and asbestos.

0% lower
Raw risk of type 2 diabetes

In the EPIC-Oxford study, vegans had a 47% lower raw risk of type 2 diabetes than meat-eaters — much of it explained by the healthy weight a plant-based diet makes easier to keep. Beyond prevention, plant-based diets can help manage — and in some clinical settings even reverse — type 2 diabetes and heart disease.

Many feel the difference within weeks

People who went vegan reported, in a 2021 Vegan Society survey:

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better digestion
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slept better
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more energy
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walked / ran further

A 2025 review of long-term studies backs this up, linking healthy plant-based eating to lower death rates and better blood pressure and body weight than meat-based diets.

Scale it up

A healthier population is a cheaper one.

If everyone in England switched to a plant-based diet, the UK Office of Health Economics estimated the National Health Service could save billions every year, prevent millions of disease cases, and add many years of healthy life.

£0bn / yr
potential NHS savings
0M cases
of disease prevented
0+ yrs
of healthy life added
What's added to the animals we eat

It's not just meat on the plate.

Modern intensive farming leans on chemicals to make animals grow faster and bigger — and that raises real concerns for the people who eat them.

Growth hormones

In Australia, hormonal growth promotants are legal and widely used — small ear implants that slowly release oestrogen-, testosterone- and progesterone-like compounds such as oestradiol and trenbolone acetate over 100–200 days.

Antibiotic resistance

Routinely dosing farm animals with antibiotics is a well-documented driver of antimicrobial resistance — when bacteria evolve into dangerous "superbugs" that can reach people through contact, manure, water, soil, or undercooked meat.

Stress chemistry

In their final hours, animals face a barrage of stress that floods their bodies with chemical changes — cortisol and adrenaline pumped into blood and muscle. Leftovers may end up on your plate.

One study of Mexican slaughterhouses found that nearly 70% of the cattle examined had severely high blood sugar and sharply raised cortisol at the moment of slaughter. That stress burns through the muscle's glycogen — and glycogen is what normally turns meat slightly acidic after death, tenderising it, slowing bacteria and developing flavour. Without enough of it, the meat can turn out faulty — Dark, Firm and Dry beef or Pale, Soft and Exudative pork, both of which spoil faster. And the effect may not stop at quality: leftover stress hormones and accelerated fat oxidation may, once eaten, weaken the immune system and contribute to damage to the heart and cells.

The three big worries, settled

"But what about Protein and Iron and B12 ?"

B12 is easy to cover

On B12: Some plant foods, such as mushrooms and seaweed, can contain B12, while cereals, non-dairy milks and nutritional yeast are often fortified with it. Fortified foods and supplements use crystalline B12, which is more readily absorbed than protein-bound B12 in meat and dairy because it is not locked in a food matrix. .

Skip the fish, skip the toxins

Seafood is a hidden delivery system.

Fish and seafood are a major route for harmful contaminants to enter the body. Choosing to skip them helps you avoid four big ones. Tap to open each.

Eating fish is one of the main ways people are exposed to mercury. Methylmercury builds up as it moves up the food chain, reaching its highest levels in large predatory fish — and for pregnant women and young children it poses a serious risk of damage to the developing brain.

A 2024 Dartmouth College study in Exposure and Health found that people who eat a lot of seafood are exposed to significantly more PFAS than previously estimated. These persistent industrial chemicals accumulate in the body over time.

A peer-reviewed 2025 study found microplastics in 180 of 182 seafood samples from retail markets and fishing vessels — particles linked to inflammation, oxidative stress and possible hormone disruption, which pass from the flesh into your body when you eat it.

Crowded fish farms leave fish prone to disease, and the well-documented overuse of antibiotics in aquaculture feeds the global antimicrobial-resistance crisis — a threat the WHO calls one of the greatest risks to public health.

Reason 02

Love our Earth

Of everything we do as individuals, what we put on our plate is one of the most powerful levers we have on the planet's future. The science here is striking — and remarkably consistent.

Our food system is responsible for about 29.7% of all human-caused greenhouse gas emissions — and not all foods carry the same weight.Source

0%
Of food emissions come from animal farming

Raising animals for food generates 57% of food-production emissions — roughly twice that of all plant-based foods combined.

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Of all global emissions, from livestock

The UN's FAO estimates livestock alone accounts for about 14.5% of all human-made greenhouse gases — some 7.1 gigatonnes of CO₂-equivalent every year.

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Food emissions possible by 2050

A major Lancet analysis found a global shift toward plant-based eating could cut food-related greenhouse gases by up to 70% by 2050.

The world's top climate scientists agree

The IPCC's 2022 report identified shifting to plant-rich diets as one of the highest-impact actions individuals can take to fight climate change.

The biggest study of its kind

A vegan diet has just 30% of the impact of a heavy-meat one.

Oxford researchers linked the real diets of 55,000 people to the environmental footprint of 38,000 farms across 119 countries — the most comprehensive comparison yet.

Environmental impact of a diet

Vegan vs. high-meat eater · Nature Food, University of Oxford

0%
of the impact
Vegan diet
vs
100%
baseline
High-meat diet

Confirmed again in 2026

A 2026 modelling study found that adopting a vegan diet could cut an individual's food-related greenhouse gas emissions by around 61% and land use by about 60% — independent results pointing the same direction.

Land & forests

Plants free up the planet's land.

0%

Of farmland feeds livestock — not us directly

Around 80% of the world's agricultural land is used for grazing animals or growing their feed, yet it produces only a fraction of our calories and protein.

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Less land needed, per person

If the world went vegan, our food could use about 76% less land per person — space that could return to forest, wetland and wildlife.

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More food — without clearing more land

Shifting away from animal agriculture could increase the global food supply by as much as 49% with no extra cropland, easing pressure on hungry regions.

The Amazon's biggest threat

Animal agriculture is the single biggest driver of deforestation worldwide — and in the Amazon specifically, cattle ranching and soy grown for animal feed are the leading causes of forest loss.

Forests are the planet's lungs

Every hectare of rainforest cleared for pasture or feed crops is a hectare that can no longer absorb carbon or shelter species. Eating plants directly relieves that pressure — letting forests stand, and regrow.

Fresh water

It takes an ocean to make a burger.

Animal products are extraordinarily thirsty. Switching the protein on your plate is one of the simplest ways to shrink your water footprint.

Water to produce 1 kg

Beef vs. lentils — about a 12× difference · beef figure · lentil figure

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litres · beef
Beef
vs
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litres · lentils
Lentils
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Smaller water footprint on a vegan diet

Going vegan can cut your dietary water footprint by roughly 44% to 67%, depending on what it replaces.

A third of our fresh water

Animal agriculture consumes roughly one-third of the planet's fresh water — a staggering share for one part of our diet.

Water pollution

Run-off creates ocean dead zones.

Fertiliser & manure choke the water

Nitrogen and phosphorus washing off farms trigger algal blooms that strip oxygen from the water, creating "dead zones" where almost nothing can survive.

A dead zone the size of a small country

In the Gulf of Mexico, agricultural run-off feeds a dead zone of around 6,500 square miles — driven largely by nutrient pollution carried down the Mississippi River from the farm belt.

Wildlife & biodiversity

The quiet driver of a mass extinction.

0× faster
Species are vanishing vs. the natural rate

Scientists estimate species are going extinct at least 1,000 times faster than the natural background rate — a pace not seen since the dinosaurs.

~0million
Species now threatened with extinction

A landmark 2019 UN report warned that around one million species face extinction — with agriculture the single biggest cause of habitat destruction.

What industrial fishing does to the seas

Emptying the oceans.

The way we catch fish at industrial scale damages far more than the fish on the hook. Tap to open each.

The UN's FAO reports that about 35.4% of the world's fish stocks are now overfished — harvested faster than they can naturally replenish. Choosing not to eat fish takes direct pressure off these struggling populations.

A 2021 study in Nature found that bottom trawling — dragging heavy nets across the seafloor — stirs up so much stored carbon that its emissions rival those of the entire global aviation industry, while flattening the seabed habitats fish depend on.

Industrial fishing gear doesn't discriminate. Each year, dolphins, sea turtles, whales and seabirds are accidentally caught and killed as "bycatch" — a hidden toll that comes with every net cast at scale.

The hopeful bottom line

Researchers estimate a global shift to plant-based eating could cut food-related greenhouse gases by up to 70% and reduce diet-related deaths by around 10% by 2050 — better for the planet and for us.

Reason 03

Love animals

Most of us already love animals. The science now confirms what many of us feel: farmed animals are thinking, feeling individuals — and the scale of what happens to them is hard to picture.

A growing body of research confirms that farmed animals are sentient — capable of feeling pain, fear, comfort and pleasure.Source

The scale

The numbers are almost impossible to imagine.

0billion
Land animals killed for food each year

More than 80 billion land animals are slaughtered for food annually — around 83 billion in 2022 alone.

>0billion
Once you include fish

Add aquatic animals and the true figure likely exceeds 200 billion animals every year.

0per person
Animals in factory farms, for every human alive

A 2026 index found about 76 billion animals are factory-farmed at any time — roughly 10 for every person on Earth.

Almost all of it is industrial

This isn't the storybook farm. In the US, an estimated 99.9% of chickens raised for meat live on factory farms — and most other farmed animals do too.

The science of feeling

Scientists agree: they are conscious.

Two landmark declarations, signed by leading researchers, formally recognise animal consciousness.

The Cambridge Declaration · 2012

A group of prominent neuroscientists declared that many non-human animals — including all mammals and birds — possess the neurological substrates of consciousness.

The New York Declaration · 2024

An updated declaration affirmed strong support for consciousness in mammals and birds, and a realistic possibility of conscious experience in all vertebrates — including fish — and many invertebrates.

Farm animals feel pleasure and sadness, excitement and resentment, depression, fear and pain. They are far more aware and intelligent than we ever imagined.
Dr. Jane Goodall
Ethologist & conservationist
Smarter than we think

Curious, clever individuals.

Pigs play video games

Research shows pigs can solve mazes, recognise themselves in mirrors and even learn to play simple video games — a level of cognition comparable to dogs and young children.

Chickens plan ahead

Chickens can anticipate the future, understand cause and effect, and exercise self-control — waiting for a better reward. They're far from "bird-brained."

Cows have "eureka" moments

Cows form close social bonds, recognise individual faces, and show visible excitement — "eureka" moments — when they solve a problem.

Inside the industry

What "factory-farmed" really means.

The reality behind the products is rarely shown. Here it is, animal by animal — tap to open each.

In the US, more than 99.9% of chickens raised for meat are factory-farmed.

The RSPCA notes these birds are slaughtered at just 5 weeks old in the UK, reaching about 2.2 kg by gaining roughly 62 grams every single day — while in the US they're typically killed at 7 to 9 weeks.

The ASPCA explains they're bred to grow so unnaturally fast that many become lame, unable to support their own weight.

Around 98.3% of egg-laying hens in the US are factory-farmed, many in barren battery cages.

A battery hen's entire world

Cage space vs. a sheet of A4 paper

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cm² · battery cage
Her space
vs
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cm² · A4 sheet
A piece of paper

Her entire life is spent in roughly the area of a single sheet of paper.

About 98.6% of pigs in the US are factory-farmed.

Breeding sows are often confined in gestation crates measuring roughly 2 feet by 7 feet — so small the animal cannot even turn around.

Around the time of birth they may be moved to farrowing crates, where they can be kept for up to five weeks.

Roughly 99.8% of turkeys in the US are factory-farmed.

They're typically hatched in incubators and raised in crowded, windowless sheds, never knowing their mothers.

Like meat chickens, they're bred to grow so large, so fast, that many suffer heart failure and leg problems.

To produce milk, a cow must give birth. In Australia, calves are usually separated from their mothers within hours of birth — an estimated 97% of calves are removed within 24 hours.

The mother is then kept almost continually pregnant, while male calves — of no use to the dairy — are often slaughtered within their first week of life.

The forgotten animals

Fish feel pain, too.

Because they're silent and live out of sight, fish are easy to overlook. The evidence says we shouldn't.

They are sentient beings

Reviews of the science conclude that fish are sentient and capable of experiencing pain and suffering — not so different from the animals we keep as pets.

"Catch and release" still kills

Being hooked causes injury and stress, and many fish die afterwards even when released — the harm doesn't end at the water's edge.

Suffering, with no protection

Hauled up from the depths, fish endure painful decompression injuries (barotrauma) — yet they're largely excluded from animal-welfare laws.

It harms us, too

The same 2026 index found that intensive factory farming costs the average person about 1.8 years of healthy life — through pollution, disease risk and antibiotic resistance. Kindness to animals turns out to be kindness to ourselves.

The choice that changes everything

Three reasons.
One plate.
Endless impact.

Every meal is a chance to vote for the world you want. It isn't about being perfect — it's about choosing, more often, the option that's better for all three.

Love your health

A longer, stronger life — backed by the world's leading nutrition bodies.

Love our Earth

Less carbon, less land, less water — the highest-impact daily choice you can make.

Love animals

Sparing thinking, feeling individuals from a life most of us would never wish on them.

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